Grandpa Giuseppe came to la Morra in 1948, the family Altare was originally from the town of Dogliani, even if old documents and wills, translated by a close relative archpriest, spoke about some Jewish descent from Palestine.
Giuseppe bought the farm in La Morra, the estate covered 5 hectares, a few nebbiolo, barbera and dolcetto vineyards, and some peach, hazelnut and apple trees, but those were times when orchards gave higher yield and more profit than vineyards.
They were not easy times, given the economic crisis that lasted for years, Elio, along with other friends, decided to learn about winemaking beyond the borders of Piemonte and try to grab some of the success that those regions were enjoying. Their first trip to Burgundy, in January 1976, was a revelation, and when Elio got back home he knew there were major changes to be made, first of all his "mind frame", but also in the farming, winemaking and trading, so he began experimenting with methods outside of the traditional ones in Piemonte.
The farm is still today family managed, under Elio's supervision, we work on 10 hectares with an average production of 60.000 bottles.